When a brand of hair dye dies
April 7, 2010 After twelve years of happily dying my hair with semi-permanent, drug store bought hair dye, the last remaining brand of semi-permanent dye has been discontinued. If I were an everyday consumer, I would be surprised at their decision to discontinue it due to it's popularity. But since I am a merchandiser and have watched many of our company's best selling items go "disco", what is perceived to be irrationality in the retail environment no longer phases me. I just go along with the shit show and try not to drop the f-bomb too often.
Having my semi-permanent hair-dye, well, die has meant that I've had no choice but to turn to permanent. Have I mentioned that I harbor a deep rooted aversion towards change?
So I went with Nice n' Easy. 'Cause I like things that are nice and easy. Like those little packages of steamed vegetables that you put in the microwave for three minutes and they come out tasting delectable.
Application was a piece of cake. When it came time to rinse, I stripped down to my gotch and crouched under the bath facet like I usually do. Except when the water hit my head, hair dye propelled in all directions as if I had severed the ultimate hair dye artery and was bleeding out. Scared that I would end up looking like Robert Downey Junior in Tropic Thunder, I scrubbed dye off my skin as the water roared through my hair. Then I started scrubbing my very white, suburban bath tub so it wouldn't come away looking like Jay-Z. Twenty-five minutes and two aching knees later, the water was still not running clean and I started to wonder if I would die there. From old age. I have so much to live for, I thought to myself, so much to live for.
Eventually I got the majority of the hair dye out of my hair and I am happy with the outcome, which seems to be richer in color than it has been for the last twelve years. However, next time I will be rinsing while standing over my stainless steel sink.
My recent dye job is now accompanying my new hair cut, which is brought to you by my awesome hairdresser, David, from Magicuts in Zellers, where the lowest price is the law. I am almost, sorta, kinda feeling like a new woman.

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Reader Comments (3)
You look b-e-a-u-tiful!
I generally don't like change either but sometimes it's good when we're thrown into something new. We might have to be forced into it, but it can be refreshing!
I hear you about the dye literally dyeing everything...Ugh! I used to dye my hair flourescent colours (well, just purple and for a little while blue) and that stuff was the WORST for staining everything it came in contact with - even when it was in my hair and my hair was dry! It took many, many washes of all our pillow cases to get those colours out!!
Thanks, buddy!
Indeed, change is good. Sometimes I just need to be shoved into it.
Oh yes, I, too, have wrecked a few pillow cases. And have stained some linoleum flooring, too. I don't think my father will ever forgive me. :)
I just comment whored your blog. Left at least two novels!
Nice and Easy is that one I made fun of, but if it looks that good, maybe Eva Longoria really DOES use it. I like to picture her in her gotch crouching over a tub and then scrubbing it. Delectable.